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[ Work Experience ]

07.04-Present       Starwood Hotels & Resorts            White Plains, NY

    Information Architect
  • Act as the lead information architect for major Starwood site redesigns including Westin, St. Regis
  • Lead usability and information architecture for the On Demand team, quickly implementing small scale projects in response to brand needs or to test new innovations
  • Designed the interaction of a new web application that will be used by all Starwood properties to manage room inventory, rate plans, and promotions

01.03-05.04       Pratt Institute            New York, NY

    Graduate Student/Assistant
  • Designed and maintained instructional technology tools, including websites and mailing lists
  • Prepared and digitized course materials for print and online use
  • Researched and collected reference and bibliographic resources

03.01-05.03         Freelance             New York, NY

    Web Developer, Information Architect, Project Manager
  • lead workshops to gather business and functional requirements, and determine project goals
  • design templates using Adobe PhotoShop and hand-code HTML
  • create and maintain online content

Clients have included Columbia Presbyterian Medical Center, Verizon, and the Fashion Institute of Technology.

06.00-02.01          Razorfish             New York, NY

    Information Architect
  • conduct information gathering exercises with clients and potential users and translate those business and functional requirements into use case scenarios
  • advocate user experience and client strategy throughout design process
  • create page schematics, work-flow charts, interactive prototypes, specifications, and site maps

01.00-05.00         Iowa State University             Ames, IA

    Teaching Assistant
  • assist instruction of classes in Multimedia Design and Advertising/Public Relations Strategy
  • prepare course materials: including tests, handouts and presentations
  • research developing trends in Internet technologies and advertising methods

01.98-05.00         Iowa State University             Ames, IA

    Web Developer
  • design templates using Adobe PhotoShop and hand-code HTML in UNIX environment
  • maintain sites using a Perl-based Content Management System
  • manage public web space for use by over 500 student organizations

[ Education ]

Pratt Institute        New York, NY

M.S., Information and Library Science (expected)

Iowa State University         Ames, IA

B.A., English (Technical Communication) and Advertising (Art Direction)


[ Additional Computer Skills ]

  • Languages: HTML, DHTML and Javascript. Some PHP, Perl, C++, and Visual Basic.
  • Operating Systems: Win 9x/NT, Mac, UNIX.
  • Software: Photoshop, Illustrator, Imageready, Visio, Dreamweaver, Microsoft Office.

[ Professional Associations ]

  • American Society for Information Science and Technology
  • Usability Professionals' Association
email: michael at cathexes dot net © MMIV michael gonsalves